Define & Create a brand>>>

Brand Consultancy and brand strategy is the long-term planning and definition for the development of brands in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.


Defining and creating a brand includes research and development, analysis and planning, the development of marketing and brand communications strategies, the development of brand assets (e.g., naming, model, design brief, personality, character, story, messaging and tone of voice voice) visual identity and writing of guidelines to help implement the brand - to ultimately manage the reputation and differentiation of the brand.


+353 86 2501 791


16 Oakdown Road,

Dublin D14 Y593, Ireland

FIDI. Fellow of the Institute of Designers in Ireland. © 2021 Martin Gaffney. All Rights Reserved


Space for Culture

Main Street, Killeshandra, Co. Cavan